D'Arcy from Winnipeg
Solution Architecture, Business & Entrepreneurship, Microsoft, and Adoption

Microsoft WPC Recap and Blog Links

Monday, July 18, 2011 3:33 PM

Last week I was at the Microsoft WPC conference in Los Angeles. I’ve been to other Microsoft developer conferences like Tech Ed and PDC before, but this was my first WPC and it was a great experience.

For one thing, the target audience is blatantly business, sales, and marketing. It was a weird feeling attending a Microsoft conference and not knowing *anybody* (although some familiar faces were found).

I have links below to notes I made for the individual days of the conference, but I wanted to point out a few things:

Cloud is King

If there was one message that was made loud and clear to the partner community, its that cloud computing is where Microsoft is heading. Not just Azure, but also creating private clouds on Microsoft technologies. For developers, we need to understand that if we don’t anticipate and adapt to this messaging, our business counterparts may start pushing and moving us in that direction.

Lync is Fantastic

You, as a developer, might not care about Lync, but there’s some great opportunity for your organization – whether you’re a partner looking for new revenue streams, or an organization that just has crappy internal communications. This is a Microsoft product that should definitely get some attention.

WPC – Come for the Keynotes, Stay for the Meetings

One thing you’ll notice about my blog posts is a lack of session descriptions. That’s because I went to a total of 2 all week. WPC is *not* about the sessions. They’re very informative and I’m sure many found value in them, but WPC is a networking/connecting conference FIRST, and a learning conference SECOND. You get fed at the keynotes from Microsoft, and spend the rest of the days having conversations with other partners or Microsoft business units.

Ok, so with that backdrop set, take a look at what I experienced and learned at PDC, along with my colleague Winson Woo. Below are links to my day-recap blog posts and a video I put together about the event.

Microsoft WPC

Day 1

Day 2

Day 3

Day 4

Day 5


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