OK here's the rub - IBM seem to have a clear answer to the customer question 'What do I need for SOA' on the other hand Microsoft seems destined to not provide a straight answer saying simply .Net or more likely Indigo. Neither is a packaged solution like IBM's WebSphere orientated 'On-demand' tale. So what I was wondering is can we the MS community provide a clear 'packaged answer' and a nice strap line to go with it? How about as a starter - "Service based solutions for customers" and the package: ......