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This past week I have been using ASK.COM instead of Google and Live.

Pretty well after a few days I realised that there isn't actually all that much between theses search engines, after performing rudimentary comparisons on searches they all pretty much come up with comparable results sets. I'm no expert in search algorithms but then who is? What's the point when you find what you're looking for using any of them?

Ok so my intention with this post was to bore you senseless with examples but then it dawned on me, why bother? as it has obviously become pretty academic, in my view, the difference between them. So the big question is why continue to use Google?

The more I use other search engines I realised that Google's position of dominance in this space is tenuous hence why there are a ever growing array of tools, utilities and add-ins that effectively lock you into Google and as we all know all to well that vendor lock-in, even if it's a free is still not advisable.

I think that Google is actually very canny in that it hides vendor lock-in under the shroud of innovation, I would love someone to please comment to allow me the opportunity to modify this opinion.

It doesn't take to long to actually discover some real innovation in the search engine space, take for example KartOO who have seemingly thrown away the traditional cliques of the modern search engine. Yes, it is pretty to look, functional but requires further refinement but does indeed give a good example of what can be achieved with a little thinking.

Why single out one example? Another is Quintura that as it's selling piece has a word cloud that if you have a search that requires refinement can indeed help your thinking. Both search engines again allowed me to find what I was looking for.

Anyway, to summarise innovation in the Search Engine space is not all in the hands of the big search engines, this space is packed with potential that gives variety and choice that left me thinking, what exactly do I want from a Search Engine? In my opinion Google and Live now seem rather basic and perhaps stale so I'm unsure if I will continue to use them in earnest from now on.

However Googles almost total dominance in this space makes my gripes insignificant like a bacteria biting the hide of an elephant, but trickles can easily turn into floods, this is the great thing about technology, but if all I have done is made you think for a moment why are you continuing to pay homage to them and merrily take the path with which they dictate, I personally would like to see their dominance reduce to allow for a more healthy and innovative market because it's all dancing to the tune of just one beat.

After-all, it is simple to use another so think about that the next time you feed that search text box.

Posted on Wednesday, June 20, 2007 6:47 PM | Back to top

Comments on this post: Does choice and variety come when you don't use the big search engines?

# re: Does choice and variety come when you don't use the big search engines?
Requesting Gravatar...
Hi Dave,

See my latest post regarding what I found this morning in Google!! ;-)))

This utility is awesome - install it now

Left by David Caddick on Jun 22, 2007 4:16 AM

# re: Does choice and variety come when you don't use the big search engines?
Requesting Gravatar...
Tart! :-)
Left by Dave Oliver on Jun 27, 2007 9:51 PM

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